Thursday, February 12, 2009

Protect your customers' privacy

If you are sending out emails to multiple recipients at any one time, you will probably want to enter their email addresses' not into the 'To' field of your email but in the 'Bcc' field. This means that none of the recipients of the email will see each other's email addresses.

This has many benefits:
- It protects the privacy of your clients by not providing their email addresses to others - seeing your email address being sent to a hundred people can make people very upset
- It ensures that your email is seen as more personal (rather than being one of a hundred recipients)
- It protects your valuable client list and doesn't expose it to other businesses who may now sell to them before you get to do so

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